Considering I only read the message today this hasn't had a lot of thought.
The credit goes to something I saw on Tomorrows World last week, but didn't click with SLA until I had to really rack my brains.
the new wave in smart design
Is looking smart important for you?
[image of a person walking through Uptown in a shabby suit, whilst all other around her are smartly dressed.]
Are you fed up of having to spend time maintaining the smartness of your wardrobe?
[image of a man with a pile of ironing and dejected look on face]
Then we are the answer to your prayers.
[image of company logo increasing in size from centre of screen to fill it]
Our revolutionary new polymer has “heat memory shape retention” some of may already know about this. Our development is to reduce the amount of heat needed.
How does this relate to your clothing crisis, just watch
[switch to image of a man putting on a creased shirt. With a clock counter in one corner counting upwards at rapid speed, with voice over below]
By adding some of our polymer into the normal weave of this shirt enables it to remove all signs of creases, by absorbing body heat and moving to their predetermined shape.
[with the counter reaching 2 minutes the shirt has transformed to appear as if it has just been ironed.]
So remember next time your order new clothes thing poly weave.
[in small letters flashing up quickly Poly-weave is a wholly owned subsidiary of SLA Industries.
Do not subject items of clothing made to extremes of temperature]